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I start with the premise that the function of leadership is to produce more leaders, not more followers. - Ralph Nader Ethics is a code of values which guide our choices and actions and determine the purpose and course of our lives. - Ayn Rand It takes 20 years to build a reputation and five minutes to ruin it. - Warren Buffett Always do right—this will gratify some and astonish the rest. - Mark Twain The leader has to be practical and a realist, yet must talk the language of the visionary and the idealist. - Eric Hoffer Realize a company’s true character is expressed by its people. - Arthur Page The formulation of a public relations strategy properly begins with listening, not talking. - Leonard Saffir All business begins with public permission and exists by public approval. - Arthur W. Page Management is doing things right; leadership is doing the right things. - Peter F. Drucker Pull the string, and it will follow wherever you wish. Push it, and it will go nowhere at all. - Dwight D. Eisenhower Ethics is in origin the art of recommending to others the sacrifices required for cooperation with oneself. - Bertrand Russell Action indeed is the sole medium of expression for ethics. - Jane Addams Always do right—this will gratify some and astonish the rest. - Mark Twain Listen to the customer. - Arthur Page A pessimist sees the difficulty in every opportunity; an optimist sees the opportunity in every difficulty. - Winston Churchill You must do the thing you think you cannot do. - Eleanor Roosevelt The public relations consultant is ideally a constructive force in the community. - Edward L. Bernays The task of the leader is to get his people from where they are to where they have not been. - Henry Kissinger Leadership is practiced not so much in words as in attitude and in actions. - Harold Geneen In law a man is guilty when he violates the rights of others. In ethics he is guilty if he only thinks of doing so. - Immanuel Kant