Public Relations Magazine

Test Your PR Knowledge

Click here to test your knowledge of public relations terms with a series of five-question quizzes. The questions will be different each time you return.

Is an Agency or In-House Environment Right for You?

by Ellen Klicka

If you spend your day writing press releases, pitching the media or planning special events, does it matter what type of organization you do it in? The... more

From a Journalist’s Perspective: How to Develop/Maintain Relationships with Journalists

by Alexandra Weaver and Megan Fraizer

They want information to be accurate, delivered in a timely manner and provided in a simple format. Who are they?... more

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The real leader has no need to lead—he is content to point the way. - Henry Miller No man will make a great leader who wants to do it all himself, or to get all the credit for doing it. - Andrew Carnegie Ethics is in origin the art of recommending to others the sacrifices required for cooperation with oneself. - Bertrand Russell The public is the only critic whose opinion is worth anything at all. - Mark Twain The relationship of a company to the people . . . involves far more than saying—it involves doing. - Ivy Lee I believe in telling your story to the public. - Ivy Lee Don’t tell people how to do things, tell them what to do and let them surprise you with their results. - George S. Patton The quality of leadership, more than any other single factor, determines the success or failure of an organization. - Fred Fiedler & Martin Chemers In crisis management, be quick with the facts, slow with the blame. - Leonard Saffir Pull the string, and it will follow wherever you wish. Push it, and it will go nowhere at all. - Dwight D. Eisenhower The public relations counsel is first of all a student. His field of study is the public mind. - Edward L. Bernays With public sentiment, nothing can fail. Without it, nothing can succeed. - Abraham Lincoln Attitude is a little thing that makes a big difference. - Winston Churchill Ethics is a code of values which guide our choices and actions and determine the purpose and course of our lives. - Ayn Rand The public relations consultant is ideally a constructive force in the community. - Edward L. Bernays A pessimist sees the difficulty in every opportunity; an optimist sees the opportunity in every difficulty. - Winston Churchill Know your market. Know your public. - Doris E. Fleischman I am easily satisfied with the very best. - Winston Churchill The very essence of leadership is that you have to have vision. - Theodore M. Hesburgh The highest form of treason: to do the right thing for the wrong reason. - T.S. Eliot

Public Relations Magazine

Test Your PR Knowledge

Is an Agency or In-House Environment Right for You?

From a Journalist’s Perspective: How to Develop/Maintain Relationships with Journalists

Test Your AP Skills

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