• Welcome
• Biographies
• Contributing Writers
• Contributing Writer Guidelines
• Acknowledgments
• Purpose Statement
• Background
• Hermes Award
• Comments

Acknowledgments

We would like to thank Dr. Karla Gower, associate professor and director, The Plank Center for Leadership in Public Relations, Dr. Bruce Berger, Reese Phifer Professor and Plank Center Fellow, Dr. Meg Lamme, associate professor and Plank Center Fellow, and The Plank Center Board of Advisors. We appreciate all of the guidance and support that they offered as we created this issue of Platform.

INSTRUCTOR AND FACULTY EDITOR:

• Prof. Tracy Sims

LOGO/WORDMARK DEVELOPMENT:

• Prof. Susan Daria

CONTENT:

• Questions used in the AP style quiz were created by Tracy Sims, Erin Cornelius, Taryn Ely, Haley Barr, Allison Cook and Kassandra Hannay.
• Photo credits for the Welcome page and Biographies pages—Allison Cook, Spring 2010 and Fall 2010 Platform editorial board member
• Platform Magazine: An Introductory Video was produced by Lindy Lovvorn, a senior majoring in telecommunication and film at The University of Alabama. Dominique "Niki" Gautier wrote the video script and provided final edits to the video.

SITE DEVELOPMENT:

• Site development by Burnett Communications. Located in Birmingham, Alabama, Burnett Communications provides high-quality, professional Web sites. Clients include Yahoo!, ANB Insurance and The University of Alabama at Birmingham. Web Design Birmingham Alabama

SITE MAINTENANCE:

• Site maintained by IGIA, Inc.

About Us | Career | Leadership | Ethics | Trends | The Industry | Archives

You must do the thing you think you cannot do. - Eleanor Roosevelt Realize a company’s true character is expressed by its people. - Arthur Page Pull the string, and it will follow wherever you wish. Push it, and it will go nowhere at all. - Dwight D. Eisenhower PR counsel: interpreting the public to his client and in helping to interpret his client to the public. - Edward L. Bernays The first responsibility of a leader is to define reality. The last is to say thank you. - Max DePree The public relations counsel is first of all a student. His field of study is the public mind. - Edward L. Bernays Action indeed is the sole medium of expression for ethics. - Jane Addams Action indeed is the sole medium of expression for ethics. - Jane Addams Seventy percent of success in life is showing up. - Woody Allen I start with the premise that the function of leadership is to produce more leaders, not more followers. - Ralph Nader Courage is what it takes to stand up and speak; courage is also what it takes to sit down and listen. - Winston Churchill I believe in telling your story to the public. - Ivy Lee Leadership is practiced not so much in words as in attitude and in actions. - Harold Geneen The leader has to be practical and a realist, yet must talk the language of the visionary and the idealist. - Eric Hoffer In law a man is guilty when he violates the rights of others. In ethics he is guilty if he only thinks of doing so. - Immanuel Kant The quality of leadership, more than any other single factor, determines the success or failure of an organization. - Fred Fiedler & Martin Chemers I must follow the people. Am I not their leader? - Benjamin Disraeli Whatever you do, do it with all your might. - P.T. Barnum The student of public relations must watch changing ideas, whether they are evidenced by laws or by dictionaries. - Doris E. Fleischman Look like a woman, think like a man, act like a lady and work like a horse. - Jane Stewart