• Welcome
• Biographies
• Contributing Writers
• Contributing Writer Guidelines
• Acknowledgments
• Purpose Statement
• Background
• Hermes Award
• Comments

Acknowledgments

We would like to thank Betsy Plank, chair, The Plank Center for Leadership in Public Relations, The Plank Center Board of Advisors, Dr. Bruce Berger, professor and department chair, Dr. Meg Lamme, assistant professor and Plank Center Fellow, and Dr. Karla Gower, associate professor and Plank Center director. We appreciate all of the guidance and support that were offered as we created this issue of Platform.

INSTRUCTOR AND FACULTY EDITOR:

• Mrs. Tracy Sims

LOGO/WORDMARK DEVELOPMENT:

• Susan Daria

CONTENT:

• Questions used in the AP style quiz were created by Tracy Sims, Erin Cornelius and Taryn Ely.
• Photo credits for the Welcome page and Biographies pages—Andrea Mabry, photojournalism student at The University of Alabama

SITE DEVELOPMENT:

• Site development by Burnett Communications. Located in Birmingham, Alabama, Burnett Communications provides high-quality, professional Web sites. Clients include Yahoo!, ANB Insurance and The University of Alabama at Birmingham. Web Design Birmingham Alabama

SITE MAINTENANCE:

• Site maintained by IGIA, Inc.

About Us | Career | Leadership | Ethics | Trends | The Industry | Archives

Don’t tell people how to do things, tell them what to do and let them surprise you with their results. - George S. Patton No man will make a great leader who wants to do it all himself, or to get all the credit for doing it. - Andrew Carnegie The public relations consultant is ideally a constructive force in the community. - Edward L. Bernays The real leader has no need to lead—he is content to point the way. - Henry Miller When the effective leader is finished with his work, the people say it happened naturally. - Lao Tse Corporate enterprise operates under franchise from public opinion. - John Hill The public relations counsel must be alive to the events of the day. - Edward L. Bernays PR counsel: interpreting the public to his client and in helping to interpret his client to the public. - Edward L. Bernays All business begins with public permission and exists by public approval. - Arthur W. Page Seventy percent of success in life is showing up. - Woody Allen Write down the most important things you have to do tomorrow. - Ivy Lee In law a man is guilty when he violates the rights of others. In ethics he is guilty if he only thinks of doing so. - Immanuel Kant The caterpillar does all the work but the butterfly gets all the publicity. - George Carlin The public is the only critic whose opinion is worth anything at all. - Mark Twain Leadership should be born out of the understanding of the needs of those who would be affected by it. - Marian Anderson The leader has to be practical and a realist, yet must talk the language of the visionary and the idealist. - Eric Hoffer I must follow the people. Am I not their leader? - Benjamin Disraeli Public opinion is entitled to the facts in matters of public concern. - John Hill Conduct public relations as if the whole company depends on it. - Arthur Page The student of public relations must watch changing ideas, whether they are evidenced by laws or by dictionaries. - Doris E. Fleischman