I believe in telling your story to the public. - Ivy Lee Leadership has a harder job to do than just choose sides. It must bring sides together. - Jesse Jackson The relationship of a company to the people . . . involves far more than saying—it involves doing. - Ivy Lee Ethics is in origin the art of recommending to others the sacrifices required for cooperation with oneself. - Bertrand Russell Ethics is a code of values which guide our choices and actions and determine the purpose and course of our lives. - Ayn Rand Attitude is a little thing that makes a big difference. - Winston Churchill I start with the premise that the function of leadership is to produce more leaders, not more followers. - Ralph Nader Listen to the customer. - Arthur Page Seventy percent of success in life is showing up. - Woody Allen The public is the only critic whose opinion is worth anything at all. - Mark Twain Always do right—this will gratify some and astonish the rest. - Mark Twain Write down the most important things you have to do tomorrow. - Ivy Lee The task of the leader is to get his people from where they are to where they have not been. - Henry Kissinger When the effective leader is finished with his work, the people say it happened naturally. - Lao Tse The formulation of a public relations strategy properly begins with listening, not talking. - Leonard Saffir The quality of a leader is reflected in the standards they set for themselves. - Ray Kroc The real leader has no need to lead—he is content to point the way. - Henry Miller The public relations consultant is ideally a constructive force in the community. - Edward L. Bernays The highest form of treason: to do the right thing for the wrong reason. - T.S. Eliot The caterpillar does all the work but the butterfly gets all the publicity. - George Carlin

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