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All business begins with public permission and exists by public approval. - Arthur W. Page The highest form of treason: to do the right thing for the wrong reason. - T.S. Eliot The quality of leadership, more than any other single factor, determines the success or failure of an organization. - Fred Fiedler & Martin Chemers I believe in telling your story to the public. - Ivy Lee With public sentiment, nothing can fail. Without it, nothing can succeed. - Abraham Lincoln PR counsel: interpreting the public to his client and in helping to interpret his client to the public. - Edward L. Bernays The real leader has no need to lead—he is content to point the way. - Henry Miller Conduct public relations as if the whole company depends on it. - Arthur Page Ethics is in origin the art of recommending to others the sacrifices required for cooperation with oneself. - Bertrand Russell The caterpillar does all the work but the butterfly gets all the publicity. - George Carlin The very essence of leadership is that you have to have vision. - Theodore M. Hesburgh The task of the leader is to get his people from where they are to where they have not been. - Henry Kissinger Manage for tomorrow. - Arthur Page When the effective leader is finished with his work, the people say it happened naturally. - Lao Tse Always do right—this will gratify some and astonish the rest. - Mark Twain Delegating work works, provided the one delegating works, too. - Robert Half Whatever you do, do it with all your might. - P.T. Barnum Be not simply good, be good for something. - Henry David Thoreau Public opinion is entitled to the facts in matters of public concern. - John Hill Whoever is careless with the truth in small matters cannot be trusted with the important matters. - Albert Einstein