Conduct public relations as if the whole company depends on it. - Arthur Page The highest form of treason: to do the right thing for the wrong reason. - T.S. Eliot All business begins with public permission and exists by public approval. - Arthur W. Page A pessimist sees the difficulty in every opportunity; an optimist sees the opportunity in every difficulty. - Winston Churchill The relationship of a company to the people . . . involves far more than saying—it involves doing. - Ivy Lee In law a man is guilty when he violates the rights of others. In ethics he is guilty if he only thinks of doing so. - Immanuel Kant Whoever is careless with the truth in small matters cannot be trusted with the important matters. - Albert Einstein The public relations counsel is first of all a student. His field of study is the public mind. - Edward L. Bernays Don’t tell people how to do things, tell them what to do and let them surprise you with their results. - George S. Patton Management is doing things right; leadership is doing the right things. - Peter F. Drucker Courage is what it takes to stand up and speak; courage is also what it takes to sit down and listen. - Winston Churchill Look like a woman, think like a man, act like a lady and work like a horse. - Jane Stewart The leader has to be practical and a realist, yet must talk the language of the visionary and the idealist. - Eric Hoffer Corporate enterprise operates under franchise from public opinion. - John Hill Let us learn from the past to profit by the present, and from the present to live better in the future. - William Wordsworth Always do right—this will gratify some and astonish the rest. - Mark Twain Publicity is a one-way street...public relations, a two-way street. - Edward L. Bernays The public relations consultant is ideally a constructive force in the community. - Edward L. Bernays Public opinion is entitled to the facts in matters of public concern. - John Hill Leadership has a harder job to do than just choose sides. It must bring sides together. - Jesse Jackson

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