The public relations counsel is first of all a student. His field of study is the public mind. - Edward L. Bernays In law a man is guilty when he violates the rights of others. In ethics he is guilty if he only thinks of doing so. - Immanuel Kant The public relations consultant is ideally a constructive force in the community. - Edward L. Bernays The public relations counsel must be alive to the events of the day. - Edward L. Bernays Publicity is a one-way street...public relations, a two-way street. - Edward L. Bernays Whoever is careless with the truth in small matters cannot be trusted with the important matters. - Albert Einstein PR counsel: interpreting the public to his client and in helping to interpret his client to the public. - Edward L. Bernays Be not simply good, be good for something. - Henry David Thoreau Delegating work works, provided the one delegating works, too. - Robert Half In crisis management, be quick with the facts, slow with the blame. - Leonard Saffir It is a terrible thing to look over your shoulder when you are trying to lead—and find no one there. - Franklin D. Roosevelt The formulation of a public relations strategy properly begins with listening, not talking. - Leonard Saffir Remain calm, patient and good-humored. - Arthur Page The real leader has no need to lead—he is content to point the way. - Henry Miller I start with the premise that the function of leadership is to produce more leaders, not more followers. - Ralph Nader Action indeed is the sole medium of expression for ethics. - Jane Addams All business begins with public permission and exists by public approval. - Arthur W. Page Tell the truth. - Arthur Page The very essence of leadership is that you have to have vision. - Theodore M. Hesburgh Ethics is a code of values which guide our choices and actions and determine the purpose and course of our lives. - Ayn Rand

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