The Creation of Platform

Platform Online Magazine is based at the University of Alabama in Tuscaloosa. It started with a charge from The Plank Center for Leadership in Public Relations, which paved the way for a special section of our PR campaigns course. Students were competitively selected for a spot in the class, and nine students were chosen. The course began in January 2007, and consisted of creating an online magazine for PR from the ground up. From choosing the name and determining the purpose to writing the content and designing the layout, these nine students, under the instruction of Dr. Meg Lamme, Mrs. Susan Daria and Mrs. Tracy Sims, made the decisions and carried out the tasks. The site was completed and went live on May 3, 2007.

Click here to read more about the creators of Platform.

Always do right—this will gratify some and astonish the rest. - Mark Twain Courage is what it takes to stand up and speak; courage is also what it takes to sit down and listen. - Winston Churchill Pull the string, and it will follow wherever you wish. Push it, and it will go nowhere at all. - Dwight D. Eisenhower I believe in telling your story to the public. - Ivy Lee The real leader has no need to lead—he is content to point the way. - Henry Miller The quality of a leader is reflected in the standards they set for themselves. - Ray Kroc Realize a company’s true character is expressed by its people. - Arthur Page Listen to the customer. - Arthur Page Action indeed is the sole medium of expression for ethics. - Jane Addams The leader has to be practical and a realist, yet must talk the language of the visionary and the idealist. - Eric Hoffer The highest form of treason: to do the right thing for the wrong reason. - T.S. Eliot The quality of leadership, more than any other single factor, determines the success or failure of an organization. - Fred Fiedler & Martin Chemers Manage for tomorrow. - Arthur Page Seventy percent of success in life is showing up. - Woody Allen When the effective leader is finished with his work, the people say it happened naturally. - Lao Tse Leadership is practiced not so much in words as in attitude and in actions. - Harold Geneen Don’t tell people how to do things, tell them what to do and let them surprise you with their results. - George S. Patton Publicity is a one-way street...public relations, a two-way street. - Edward L. Bernays The formulation of a public relations strategy properly begins with listening, not talking. - Leonard Saffir You must do the thing you think you cannot do. - Eleanor Roosevelt