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Manage for tomorrow. - Arthur Page I am easily satisfied with the very best. - Winston Churchill Don’t tell people how to do things, tell them what to do and let them surprise you with their results. - George S. Patton Courage is what it takes to stand up and speak; courage is also what it takes to sit down and listen. - Winston Churchill Tell the truth. - Arthur Page The student of public relations must watch changing ideas, whether they are evidenced by laws or by dictionaries. - Doris E. Fleischman The quality of leadership, more than any other single factor, determines the success or failure of an organization. - Fred Fiedler & Martin Chemers Action indeed is the sole medium of expression for ethics. - Jane Addams The quality of a leader is reflected in the standards they set for themselves. - Ray Kroc When the effective leader is finished with his work, the people say it happened naturally. - Lao Tse Leadership should be born out of the understanding of the needs of those who would be affected by it. - Marian Anderson PR counsel: interpreting the public to his client and in helping to interpret his client to the public. - Edward L. Bernays The very essence of leadership is that you have to have vision. - Theodore M. Hesburgh Look like a woman, think like a man, act like a lady and work like a horse. - Jane Stewart The formulation of a public relations strategy properly begins with listening, not talking. - Leonard Saffir Prove it with action. - Arthur Page Always do right—this will gratify some and astonish the rest. - Mark Twain Always do right—this will gratify some and astonish the rest. - Mark Twain No man will make a great leader who wants to do it all himself, or to get all the credit for doing it. - Andrew Carnegie Write down the most important things you have to do tomorrow. - Ivy Lee