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In the World of Public Relations Age Is Only a Number

As the public relations practice demands more understanding and use of new technologies, has a disparity between older and younger PR practitioners emerged?

Drug Reps: Where Are They Now?

With new rules governing how drug representatives interact with doctors and other health care professionals, where will drug reps fit in the changing realm of healthcare public relations?

The Perfect Pitch

The relationship between a public relations practitioner and the media is key to a client’s success. Understanding what the media seeks can ensure that a pitch evades the delete button, catches a reporter’s attention and provides the right amount of necessary information.

Internships: A Resource List for Those Seeking Experience

Internships help to provide the foundation of experience organizations are looking for in graduating students.

Public Affairs: A Career Worth Considering

A career in public affairs is stable, challenging and filled with opportunities for young PR professionals. What makes public affairs different from the rest of the PR industry?

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Platform Magazine: An Introductory Video

Learn more about Platform and its award-winning editorial team.

Test Your PR Knowledge

Think you know the key terms in your field? Take the Public Relations Terms Quiz to find out.

Test Your AP Style Skills

How much do you know about AP style? Take the AP Style Quiz to find out.

The highest form of treason: to do the right thing for the wrong reason. - T.S. Eliot Listen to the customer. - Arthur Page No man will make a great leader who wants to do it all himself, or to get all the credit for doing it. - Andrew Carnegie Realize a company’s true character is expressed by its people. - Arthur Page The public relations counsel must be alive to the events of the day. - Edward L. Bernays Action indeed is the sole medium of expression for ethics. - Jane Addams Attitude is a little thing that makes a big difference. - Winston Churchill Whatever you do, do it with all your might. - P.T. Barnum The public relations counsel is first of all a student. His field of study is the public mind. - Edward L. Bernays Prove it with action. - Arthur Page The quality of leadership, more than any other single factor, determines the success or failure of an organization. - Fred Fiedler & Martin Chemers It is a terrible thing to look over your shoulder when you are trying to lead—and find no one there. - Franklin D. Roosevelt Leadership is practiced not so much in words as in attitude and in actions. - Harold Geneen Know your market. Know your public. - Doris E. Fleischman The formulation of a public relations strategy properly begins with listening, not talking. - Leonard Saffir You must do the thing you think you cannot do. - Eleanor Roosevelt I am easily satisfied with the very best. - Winston Churchill The quality of a leader is reflected in the standards they set for themselves. - Ray Kroc Leadership should be born out of the understanding of the needs of those who would be affected by it. - Marian Anderson Seventy percent of success in life is showing up. - Woody Allen

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