Audio Interview: Tips with Ketchum Account Executive Cal Michael
Ketchum Account Executive Cal Michael helps students take the guesswork out interviewing for a first job or internship.
The Rigor of PR Writing
Professor Sandra Allen argues the merits of PR Writing courses from the combined viewpoints of the student, educator and practitioner.
Leading the Peer Media Revolution
A leader in peer media discusses how he went from a career in media relations to one in social media.
A New Route to Your Future
Are you aware of what it takes to get into a company nowadays? Internships are not just for practice anymore.
Times of Transition
Two rising stars in PR tell their stories and offer useful advice to students preparing for the real world.
From Blog to Business: How to Find Success on the Web
The Internet can be the perfect tool to promote a business. Here’s how one woman transformed her idea into reality.
Deal or No Deal: The Salary Game
A bit of advice on how to negotiate and get the beginning salary that you want and need.
So Sue Me!: The Growing Popularity of Litigation Public Relations
With the constant threat of litigation in corporate America, business are realizing how PR practices can win a lawsuit.
Do a Little Dance: A Profile of Dance PR Professional Pam Chancey
Pam Chancey, executive director of The PULSE, gives her insight on the direction of the dance PR industry.
Journalism and PR: How Are the Two Fields Linked?
Why are journalism and PR at such odds when they can actually enhance one another?
Searching for an Internship? Step One—Editing Your Resume
Resumes and cover letters are noted by most professionals as what distinguishes one of the masses from the applicant who is ultimately chosen.
