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The public relations consultant is ideally a constructive force in the community. - Edward L. Bernays Realize a company’s true character is expressed by its people. - Arthur Page The real leader has no need to lead—he is content to point the way. - Henry Miller I start with the premise that the function of leadership is to produce more leaders, not more followers. - Ralph Nader Never let your sense of morals get in the way of doing what’s right. - Isaac Asimov All business begins with public permission and exists by public approval. - Arthur W. Page It takes 20 years to build a reputation and five minutes to ruin it. - Warren Buffett Whoever is careless with the truth in small matters cannot be trusted with the important matters. - Albert Einstein Leadership is practiced not so much in words as in attitude and in actions. - Harold Geneen Publicity is a one-way street...public relations, a two-way street. - Edward L. Bernays Listen to the customer. - Arthur Page Write down the most important things you have to do tomorrow. - Ivy Lee Know your market. Know your public. - Doris E. Fleischman I believe in telling your story to the public. - Ivy Lee Whatever you do, do it with all your might. - P.T. Barnum The quality of a leader is reflected in the standards they set for themselves. - Ray Kroc PR counsel: interpreting the public to his client and in helping to interpret his client to the public. - Edward L. Bernays Action indeed is the sole medium of expression for ethics. - Jane Addams Corporate enterprise operates under franchise from public opinion. - John Hill Ethics is in origin the art of recommending to others the sacrifices required for cooperation with oneself. - Bertrand Russell