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Don’t tell people how to do things, tell them what to do and let them surprise you with their results. - George S. Patton The public relations consultant is ideally a constructive force in the community. - Edward L. Bernays Whatever you do, do it with all your might. - P.T. Barnum The highest form of treason: to do the right thing for the wrong reason. - T.S. Eliot Seventy percent of success in life is showing up. - Woody Allen With public sentiment, nothing can fail. Without it, nothing can succeed. - Abraham Lincoln Leadership should be born out of the understanding of the needs of those who would be affected by it. - Marian Anderson In crisis management, be quick with the facts, slow with the blame. - Leonard Saffir The real leader has no need to lead—he is content to point the way. - Henry Miller The formulation of a public relations strategy properly begins with listening, not talking. - Leonard Saffir Leadership is practiced not so much in words as in attitude and in actions. - Harold Geneen I start with the premise that the function of leadership is to produce more leaders, not more followers. - Ralph Nader I am easily satisfied with the very best. - Winston Churchill Attitude is a little thing that makes a big difference. - Winston Churchill All business begins with public permission and exists by public approval. - Arthur W. Page Know your market. Know your public. - Doris E. Fleischman Pull the string, and it will follow wherever you wish. Push it, and it will go nowhere at all. - Dwight D. Eisenhower Be not simply good, be good for something. - Henry David Thoreau I must follow the people. Am I not their leader? - Benjamin Disraeli Whoever is careless with the truth in small matters cannot be trusted with the important matters. - Albert Einstein