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Attitude is a little thing that makes a big difference. - Winston Churchill When the effective leader is finished with his work, the people say it happened naturally. - Lao Tse Look like a woman, think like a man, act like a lady and work like a horse. - Jane Stewart Publicity is a one-way street...public relations, a two-way street. - Edward L. Bernays Realize a company’s true character is expressed by its people. - Arthur Page Action indeed is the sole medium of expression for ethics. - Jane Addams Write down the most important things you have to do tomorrow. - Ivy Lee Always do right—this will gratify some and astonish the rest. - Mark Twain The relationship of a company to the people . . . involves far more than saying—it involves doing. - Ivy Lee Ethics is in origin the art of recommending to others the sacrifices required for cooperation with oneself. - Bertrand Russell Action indeed is the sole medium of expression for ethics. - Jane Addams I believe in telling your story to the public. - Ivy Lee You must do the thing you think you cannot do. - Eleanor Roosevelt The quality of leadership, more than any other single factor, determines the success or failure of an organization. - Fred Fiedler & Martin Chemers It takes 20 years to build a reputation and five minutes to ruin it. - Warren Buffett The public relations consultant is ideally a constructive force in the community. - Edward L. Bernays In crisis management, be quick with the facts, slow with the blame. - Leonard Saffir Public opinion is entitled to the facts in matters of public concern. - John Hill No man will make a great leader who wants to do it all himself, or to get all the credit for doing it. - Andrew Carnegie Conduct public relations as if the whole company depends on it. - Arthur Page