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Realize a company’s true character is expressed by its people. - Arthur Page PR counsel: interpreting the public to his client and in helping to interpret his client to the public. - Edward L. Bernays Listen to the customer. - Arthur Page Manage for tomorrow. - Arthur Page In crisis management, be quick with the facts, slow with the blame. - Leonard Saffir No man will make a great leader who wants to do it all himself, or to get all the credit for doing it. - Andrew Carnegie The public relations counsel must be alive to the events of the day. - Edward L. Bernays Look like a woman, think like a man, act like a lady and work like a horse. - Jane Stewart The first responsibility of a leader is to define reality. The last is to say thank you. - Max DePree Leadership is practiced not so much in words as in attitude and in actions. - Harold Geneen Leadership has a harder job to do than just choose sides. It must bring sides together. - Jesse Jackson The highest form of treason: to do the right thing for the wrong reason. - T.S. Eliot With public sentiment, nothing can fail. Without it, nothing can succeed. - Abraham Lincoln Seventy percent of success in life is showing up. - Woody Allen Tell the truth. - Arthur Page Delegating work works, provided the one delegating works, too. - Robert Half Conduct public relations as if the whole company depends on it. - Arthur Page I believe in telling your story to the public. - Ivy Lee The quality of a leader is reflected in the standards they set for themselves. - Ray Kroc The caterpillar does all the work but the butterfly gets all the publicity. - George Carlin