• Welcome
• Biographies
• Contributing Writers
• Contributing Writer Guidelines
• Acknowledgments
• Purpose Statement
• Background
• Hermes Award
• Comments

Contributing Writers

Kara Udziela is the owner and principal of Vibrance PR. She is a 20-year veteran of the PR industry with agency, nonprofit and corporate experience with Fortune 50 brands. Udziela founded Vibrance PR in 2006 to specialize in launching start-ups, particularly in the social networking, imaging and beauty industries. She holds an M.A. in Communications, has taught public speaking and television news writing, and has also been an associate news producer for an NBC affiliate. Udziela resides in Mission Viejo, Calif., with her husband and two young sons.

Elizabeth Howell is a May 2011 graduate of The University of Alabama. She majored in public relations with a double minor in psychology and political science. Elizabeth will be attending the UA School of Law in the fall of 2011.

While at UA she was involved in Student Executive Council, Alpha Chi Omega, Phi Eta Sigma, Order of Omega, Alabama Students for Communication Arts and National Society of Collegiate Scholars. Elizabeth has also had experience as an advertising account executive with The Crimson White student newspaper.

About Us | Career | Leadership | Ethics | Trends | The Industry | Archives

Leadership is practiced not so much in words as in attitude and in actions. - Harold Geneen Manage for tomorrow. - Arthur Page I must follow the people. Am I not their leader? - Benjamin Disraeli A pessimist sees the difficulty in every opportunity; an optimist sees the opportunity in every difficulty. - Winston Churchill I believe in telling your story to the public. - Ivy Lee The quality of a leader is reflected in the standards they set for themselves. - Ray Kroc Action indeed is the sole medium of expression for ethics. - Jane Addams Ethics is in origin the art of recommending to others the sacrifices required for cooperation with oneself. - Bertrand Russell Courage is what it takes to stand up and speak; courage is also what it takes to sit down and listen. - Winston Churchill Tell the truth. - Arthur Page The highest form of treason: to do the right thing for the wrong reason. - T.S. Eliot The formulation of a public relations strategy properly begins with listening, not talking. - Leonard Saffir Listen to the customer. - Arthur Page The quality of leadership, more than any other single factor, determines the success or failure of an organization. - Fred Fiedler & Martin Chemers The relationship of a company to the people . . . involves far more than saying—it involves doing. - Ivy Lee Public opinion is entitled to the facts in matters of public concern. - John Hill When the effective leader is finished with his work, the people say it happened naturally. - Lao Tse Be not simply good, be good for something. - Henry David Thoreau Look like a woman, think like a man, act like a lady and work like a horse. - Jane Stewart Always do right—this will gratify some and astonish the rest. - Mark Twain