The debate about whether interns should be paid or not continues, and the Department of Labor has gotten involved. So, what’s the answer for public relations students?
SeaWorld builds its brand around lovable killer whale Shamu. After a whale killed a trainer last month, how has SeaWorld used crisis communication with its publics? Will the brand's reputation stay afloat?
PR practitioners flinch at the thought of using negative advertising. However, there have been cases where companies have used it to successfully build their brands. Should PR practitioners be thinking more negatively than positively?
