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The public relations counsel must be alive to the events of the day. - Edward L. Bernays Let us learn from the past to profit by the present, and from the present to live better in the future. - William Wordsworth Be not simply good, be good for something. - Henry David Thoreau Seventy percent of success in life is showing up. - Woody Allen Attitude is a little thing that makes a big difference. - Winston Churchill It takes 20 years to build a reputation and five minutes to ruin it. - Warren Buffett Public opinion is entitled to the facts in matters of public concern. - John Hill PR counsel: interpreting the public to his client and in helping to interpret his client to the public. - Edward L. Bernays In law a man is guilty when he violates the rights of others. In ethics he is guilty if he only thinks of doing so. - Immanuel Kant Remain calm, patient and good-humored. - Arthur Page When the effective leader is finished with his work, the people say it happened naturally. - Lao Tse The first responsibility of a leader is to define reality. The last is to say thank you. - Max DePree Pull the string, and it will follow wherever you wish. Push it, and it will go nowhere at all. - Dwight D. Eisenhower Don’t tell people how to do things, tell them what to do and let them surprise you with their results. - George S. Patton Conduct public relations as if the whole company depends on it. - Arthur Page The quality of leadership, more than any other single factor, determines the success or failure of an organization. - Fred Fiedler & Martin Chemers Whatever you do, do it with all your might. - P.T. Barnum The task of the leader is to get his people from where they are to where they have not been. - Henry Kissinger The very essence of leadership is that you have to have vision. - Theodore M. Hesburgh The quality of a leader is reflected in the standards they set for themselves. - Ray Kroc