Taking Crisis by a New Kind of Storm
Using social media channels to communicate with affected individuals during crisis situations has increased exponentially in the past few years.
The Shift: How Athletic Communications Is Changing
The role of athletic communications departments is more crucial than ever as college athletics become more of a big-time business.
The Friendly Banter Between New and Old Media
Mobile consumer technology, ranging from the innovative tablets to the invention of the smartphone and emerging social networking sites, has created a new communication method for companies...one that should be used with caution.
The Ever-Changing World of Sports PR
Public relations is on the frontline of modern communication. Sports teams utilize social media to interact with their fans. This strategy has led to positive feedback from their fans, along with creating an outlet for easier two-way communication.
Lobbying: Getting Voices Heard
As a PR profession, lobbying creates an opportunity for a group's or individual's causes to be heard on Capitol Hill.
Nonprofit PR Becomes Necessary During Recession
Since the recession began, PR has become a major resource for nonprofit organizations to promote their causes. Some nonprofits are making great use of PR tactics instead of spending large amounts of money on advertising.
Public Relations Resources
Use this compilation of online resources to access some of the industry's top publications and associations.
