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The Golden (and Green) Era of PR

In a time where the PR industry is changing at the speed of light, the PR professional's to-do list seems unending, and with these new changes comes new requirements and trends. Prepare yourself PR world, it's time to go green.

Get a Job You Love

Gain insights into corporate, agency and nonprofit public relations practice provided by André Taylor and Stephen E. Bradley, participants in PR Day at The University of Alabama on Nov. 6, 2008.

Platform: The Movie

Learn more about Platform and its award-winning editorial team.

Making the Most of Tough Times

The current economic downturn has had a major affect on the country. So what does this mean for public relations?

Freeware as a PR Strategy

The economy is and has been changing - financial bailout or not - and with it, so must PR strategies. In order to keep up with the growing trends of this and future decades, PR must adapt. The video gaming industry gives us a very relevant model of this.

Political PR: An Examination of the 2008 Presidential Election

The 2008 presidential election has utilized both subtle and dramatic public relations strategies as unique as the competing candidates.

Thinking in the Long Run

Many companies, PR and otherwise, face two problems that make their golden years fade and wither: the lack of a long-term plan and the inability to stick with their current plan.

Test Your PR Knowledge

Think you know the key terms in your field? Take the Public Relations Terms Quiz to find out.

Test Your AP Style Skills

How much do you know about AP style? Take the AP Style Quiz to find out.

Public Relations Resources

Use this compilation of online resources to access some of the industry's top publications and associations.

Always do right—this will gratify some and astonish the rest. - Mark Twain Be not simply good, be good for something. - Henry David Thoreau Know your market. Know your public. - Doris E. Fleischman Always do right—this will gratify some and astonish the rest. - Mark Twain The formulation of a public relations strategy properly begins with listening, not talking. - Leonard Saffir Leadership has a harder job to do than just choose sides. It must bring sides together. - Jesse Jackson Seventy percent of success in life is showing up. - Woody Allen Action indeed is the sole medium of expression for ethics. - Jane Addams The relationship of a company to the people . . . involves far more than saying—it involves doing. - Ivy Lee Pull the string, and it will follow wherever you wish. Push it, and it will go nowhere at all. - Dwight D. Eisenhower The quality of leadership, more than any other single factor, determines the success or failure of an organization. - Fred Fiedler & Martin Chemers The first responsibility of a leader is to define reality. The last is to say thank you. - Max DePree With public sentiment, nothing can fail. Without it, nothing can succeed. - Abraham Lincoln The quality of a leader is reflected in the standards they set for themselves. - Ray Kroc I believe in telling your story to the public. - Ivy Lee Whoever is careless with the truth in small matters cannot be trusted with the important matters. - Albert Einstein The student of public relations must watch changing ideas, whether they are evidenced by laws or by dictionaries. - Doris E. Fleischman The public is the only critic whose opinion is worth anything at all. - Mark Twain I start with the premise that the function of leadership is to produce more leaders, not more followers. - Ralph Nader The leader has to be practical and a realist, yet must talk the language of the visionary and the idealist. - Eric Hoffer

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