Public Relations Magazine | Platform Magazine | Plank Center

Lobbying: Getting Voices Heard

As a PR profession, lobbying creates an opportunity for a group's or individual's causes to be heard on Capitol Hill.

Insights of a Publicist: Interview with Brian Mayes

With all the glitz and glamour, the entertainment industry isn?t just about musicians and actors. It?s a business where great PR is a necessity for success.

The Value of Trade Publications in PR

While mass media publications have widespread readership, the targeted nature of trade publications makes the information that appears within them even more influential. What exactly are trade publications, why are they so valuable and how are they being utilized in the field of public relations?

PR Gives Autism a Voice

One in 11,000 children will perform in a Broadway play. One in 110 will be diagnosed with autism. The message of research organization Autism Speaks is clear: autism is more common than we think. See how the organization uses public relations to raise autism awareness through its "Learn the Signs" campaign.

Cosmetic Industry Takes PR to the Next Level

Living in a beauty-driven society, it's no secret the cosmetic industry is constantly introducing new and innovative products to improve the appearance of women across the globe. Like other businesses and organizations, it is essential for cosmetic companies to utilize PR to build and maintain relationships with consumers.

Nonprofit PR Becomes Necessary During Recession

Since the recession began, PR has become a major resource for nonprofit organizations to promote their causes. Some nonprofits are making great use of PR tactics instead of spending large amounts of money on advertising.

Economic Hardship: In-house PR vs. Outside Agencies

When the economy forces top executives to enforce budget cuts, should they continue to use in-house PR departments or outside agencies to claim their share of the market?

Public Relations Resources

Use this compilation of online resources to access some of the industry's top publications and associations.

Attitude is a little thing that makes a big difference. - Winston Churchill Action indeed is the sole medium of expression for ethics. - Jane Addams A pessimist sees the difficulty in every opportunity; an optimist sees the opportunity in every difficulty. - Winston Churchill The public is the only critic whose opinion is worth anything at all. - Mark Twain Action indeed is the sole medium of expression for ethics. - Jane Addams The first responsibility of a leader is to define reality. The last is to say thank you. - Max DePree Conduct public relations as if the whole company depends on it. - Arthur Page It takes 20 years to build a reputation and five minutes to ruin it. - Warren Buffett Write down the most important things you have to do tomorrow. - Ivy Lee All business begins with public permission and exists by public approval. - Arthur W. Page The formulation of a public relations strategy properly begins with listening, not talking. - Leonard Saffir The quality of a leader is reflected in the standards they set for themselves. - Ray Kroc Courage is what it takes to stand up and speak; courage is also what it takes to sit down and listen. - Winston Churchill The real leader has no need to lead—he is content to point the way. - Henry Miller Whoever is careless with the truth in small matters cannot be trusted with the important matters. - Albert Einstein Prove it with action. - Arthur Page In law a man is guilty when he violates the rights of others. In ethics he is guilty if he only thinks of doing so. - Immanuel Kant Seventy percent of success in life is showing up. - Woody Allen No man will make a great leader who wants to do it all himself, or to get all the credit for doing it. - Andrew Carnegie The student of public relations must watch changing ideas, whether they are evidenced by laws or by dictionaries. - Doris E. Fleischman

Platform Online Magazine