From pursuing a career in finance to ultimately owning a public relations firm, Krista Conlin has become a renowned businesswoman.
In a sticky situation, the role of a PR practitioner becomes that of a quarterback, and she has to lead the team to victory. It is essential to know what field you are playing on, who is playing and what your alternate move is if the first proves unsuccessful. Time becomes vital.
The experiences of an international VP with communicating across cultures in PR.