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Noteworthy Work: Past Campaigns That Deserve a Second Look

Each year, PRWeek honors the top public relations work. What makes these campaigns stand out from the competition?

Arbor Day Foundation is Planting Seeds for PR to Grow

The role of a nonprofit organization can be both exciting and uniquely challenging, but The Arbor Day Foundation has mastered communicating with its various audiences through noteworthy public relations practices. The Arbor Day Foundation engages successfully with its publics because it is open and knows how to reach out to the community.

Staying All Over the Radar

Take a look into a student's conscious decision to network among local professionals and the way she has prepared herself for her future in the public relations field.

The Adventures of The Big Read

A group of University of Alabama public relations students started off this semester hitting the books, but not textbooks. The Adventures of Tom Sawyer by Mark Twain is their book of choice as they support reading for pleasure and Alabama public libraries through the National Endowment for the Arts' Big Read program.

The very essence of leadership is that you have to have vision. - Theodore M. Hesburgh The leader has to be practical and a realist, yet must talk the language of the visionary and the idealist. - Eric Hoffer The student of public relations must watch changing ideas, whether they are evidenced by laws or by dictionaries. - Doris E. Fleischman Manage for tomorrow. - Arthur Page Whatever you do, do it with all your might. - P.T. Barnum Delegating work works, provided the one delegating works, too. - Robert Half Action indeed is the sole medium of expression for ethics. - Jane Addams Write down the most important things you have to do tomorrow. - Ivy Lee The quality of leadership, more than any other single factor, determines the success or failure of an organization. - Fred Fiedler & Martin Chemers In crisis management, be quick with the facts, slow with the blame. - Leonard Saffir The task of the leader is to get his people from where they are to where they have not been. - Henry Kissinger The real leader has no need to lead—he is content to point the way. - Henry Miller No man will make a great leader who wants to do it all himself, or to get all the credit for doing it. - Andrew Carnegie You must do the thing you think you cannot do. - Eleanor Roosevelt The public relations counsel is first of all a student. His field of study is the public mind. - Edward L. Bernays I must follow the people. Am I not their leader? - Benjamin Disraeli Look like a woman, think like a man, act like a lady and work like a horse. - Jane Stewart Don’t tell people how to do things, tell them what to do and let them surprise you with their results. - George S. Patton Always do right—this will gratify some and astonish the rest. - Mark Twain I am easily satisfied with the very best. - Winston Churchill

Noteworthy Work: Past Campaigns That Deserve a Second Look

Arbor Day Foundation is Planting Seeds for PR to Grow

Staying All Over the Radar

The Adventures of The Big Read

Platform Online Magazine