Purpose Statement

Platform seeks to create an online community through an innovative medium, which will contain relevant and entertaining content primarily targeting future professionals and educators, as well as practitioners. Its key role is to provide a forum for the exchange of ideas and information that encourages the ethical practice and enhancement of leadership in the field of public relations.

A pessimist sees the difficulty in every opportunity; an optimist sees the opportunity in every difficulty. - Winston Churchill The very essence of leadership is that you have to have vision. - Theodore M. Hesburgh I start with the premise that the function of leadership is to produce more leaders, not more followers. - Ralph Nader The highest form of treason: to do the right thing for the wrong reason. - T.S. Eliot Action indeed is the sole medium of expression for ethics. - Jane Addams Action indeed is the sole medium of expression for ethics. - Jane Addams In law a man is guilty when he violates the rights of others. In ethics he is guilty if he only thinks of doing so. - Immanuel Kant The first responsibility of a leader is to define reality. The last is to say thank you. - Max DePree Public opinion is entitled to the facts in matters of public concern. - John Hill Write down the most important things you have to do tomorrow. - Ivy Lee With public sentiment, nothing can fail. Without it, nothing can succeed. - Abraham Lincoln The student of public relations must watch changing ideas, whether they are evidenced by laws or by dictionaries. - Doris E. Fleischman It is a terrible thing to look over your shoulder when you are trying to lead—and find no one there. - Franklin D. Roosevelt The quality of leadership, more than any other single factor, determines the success or failure of an organization. - Fred Fiedler & Martin Chemers Ethics is in origin the art of recommending to others the sacrifices required for cooperation with oneself. - Bertrand Russell The formulation of a public relations strategy properly begins with listening, not talking. - Leonard Saffir Never let your sense of morals get in the way of doing what’s right. - Isaac Asimov Attitude is a little thing that makes a big difference. - Winston Churchill PR counsel: interpreting the public to his client and in helping to interpret his client to the public. - Edward L. Bernays The relationship of a company to the people . . . involves far more than saying—it involves doing. - Ivy Lee

Purpose Statement

Platform Online Magazine