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Pull the string, and it will follow wherever you wish. Push it, and it will go nowhere at all. - Dwight D. Eisenhower Public opinion is entitled to the facts in matters of public concern. - John Hill I believe in telling your story to the public. - Ivy Lee Action indeed is the sole medium of expression for ethics. - Jane Addams The public relations counsel is first of all a student. His field of study is the public mind. - Edward L. Bernays Courage is what it takes to stand up and speak; courage is also what it takes to sit down and listen. - Winston Churchill Leadership should be born out of the understanding of the needs of those who would be affected by it. - Marian Anderson In crisis management, be quick with the facts, slow with the blame. - Leonard Saffir Know your market. Know your public. - Doris E. Fleischman Conduct public relations as if the whole company depends on it. - Arthur Page Prove it with action. - Arthur Page Delegating work works, provided the one delegating works, too. - Robert Half Corporate enterprise operates under franchise from public opinion. - John Hill Publicity is a one-way street...public relations, a two-way street. - Edward L. Bernays A pessimist sees the difficulty in every opportunity; an optimist sees the opportunity in every difficulty. - Winston Churchill The quality of leadership, more than any other single factor, determines the success or failure of an organization. - Fred Fiedler & Martin Chemers PR counsel: interpreting the public to his client and in helping to interpret his client to the public. - Edward L. Bernays When the effective leader is finished with his work, the people say it happened naturally. - Lao Tse The quality of a leader is reflected in the standards they set for themselves. - Ray Kroc The student of public relations must watch changing ideas, whether they are evidenced by laws or by dictionaries. - Doris E. Fleischman