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Remain calm, patient and good-humored. - Arthur Page The public relations consultant is ideally a constructive force in the community. - Edward L. Bernays You must do the thing you think you cannot do. - Eleanor Roosevelt Always do right—this will gratify some and astonish the rest. - Mark Twain Corporate enterprise operates under franchise from public opinion. - John Hill Delegating work works, provided the one delegating works, too. - Robert Half With public sentiment, nothing can fail. Without it, nothing can succeed. - Abraham Lincoln The highest form of treason: to do the right thing for the wrong reason. - T.S. Eliot The public is the only critic whose opinion is worth anything at all. - Mark Twain The real leader has no need to lead—he is content to point the way. - Henry Miller Whatever you do, do it with all your might. - P.T. Barnum In crisis management, be quick with the facts, slow with the blame. - Leonard Saffir The first responsibility of a leader is to define reality. The last is to say thank you. - Max DePree Public opinion is entitled to the facts in matters of public concern. - John Hill PR counsel: interpreting the public to his client and in helping to interpret his client to the public. - Edward L. Bernays Realize a company’s true character is expressed by its people. - Arthur Page Action indeed is the sole medium of expression for ethics. - Jane Addams Ethics is in origin the art of recommending to others the sacrifices required for cooperation with oneself. - Bertrand Russell Ethics is a code of values which guide our choices and actions and determine the purpose and course of our lives. - Ayn Rand Action indeed is the sole medium of expression for ethics. - Jane Addams