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I am easily satisfied with the very best. - Winston Churchill Attitude is a little thing that makes a big difference. - Winston Churchill In crisis management, be quick with the facts, slow with the blame. - Leonard Saffir When the effective leader is finished with his work, the people say it happened naturally. - Lao Tse PR counsel: interpreting the public to his client and in helping to interpret his client to the public. - Edward L. Bernays The very essence of leadership is that you have to have vision. - Theodore M. Hesburgh Tell the truth. - Arthur Page It takes 20 years to build a reputation and five minutes to ruin it. - Warren Buffett The real leader has no need to lead—he is content to point the way. - Henry Miller It is a terrible thing to look over your shoulder when you are trying to lead—and find no one there. - Franklin D. Roosevelt Listen to the customer. - Arthur Page The formulation of a public relations strategy properly begins with listening, not talking. - Leonard Saffir The task of the leader is to get his people from where they are to where they have not been. - Henry Kissinger Seventy percent of success in life is showing up. - Woody Allen The public relations counsel is first of all a student. His field of study is the public mind. - Edward L. Bernays No man will make a great leader who wants to do it all himself, or to get all the credit for doing it. - Andrew Carnegie The relationship of a company to the people . . . involves far more than saying—it involves doing. - Ivy Lee Prove it with action. - Arthur Page Let us learn from the past to profit by the present, and from the present to live better in the future. - William Wordsworth The public is the only critic whose opinion is worth anything at all. - Mark Twain