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Through the use of corporate blogs, Twitter accounts and Facebook pages, consumer feedback has become nearly instantaneous and two-way communication prevails.

Social Causes Find Support Through Social Media

Social media is a powerful tool for the nonprofits who use it, offering affordable, convenient and personal communication with and from organizations and their audiences.

The NFL Lockout: Millionaire Versus Billionaire

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The Wizarding World of Public Relations

We learn in Public Relations 101 the importance of engaging your audience. When the plans for the Wizarding World of Harry Potter began in 2007, Universal Studios made knowing its audience its top priority.

Always do right—this will gratify some and astonish the rest. - Mark Twain Listen to the customer. - Arthur Page Manage for tomorrow. - Arthur Page Conduct public relations as if the whole company depends on it. - Arthur Page Management is doing things right; leadership is doing the right things. - Peter F. Drucker Whatever you do, do it with all your might. - P.T. Barnum Don’t tell people how to do things, tell them what to do and let them surprise you with their results. - George S. Patton Corporate enterprise operates under franchise from public opinion. - John Hill Publicity is a one-way street...public relations, a two-way street. - Edward L. Bernays Realize a company’s true character is expressed by its people. - Arthur Page The quality of a leader is reflected in the standards they set for themselves. - Ray Kroc Delegating work works, provided the one delegating works, too. - Robert Half I must follow the people. Am I not their leader? - Benjamin Disraeli The student of public relations must watch changing ideas, whether they are evidenced by laws or by dictionaries. - Doris E. Fleischman In law a man is guilty when he violates the rights of others. In ethics he is guilty if he only thinks of doing so. - Immanuel Kant Prove it with action. - Arthur Page The leader has to be practical and a realist, yet must talk the language of the visionary and the idealist. - Eric Hoffer The formulation of a public relations strategy properly begins with listening, not talking. - Leonard Saffir PR counsel: interpreting the public to his client and in helping to interpret his client to the public. - Edward L. Bernays The highest form of treason: to do the right thing for the wrong reason. - T.S. Eliot

Questions? Comments? Visit Our Website

Social Causes Find Support Through Social Media

The NFL Lockout: Millionaire Versus Billionaire

Social Media's Return on Investment

The Wizarding World of Public Relations

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